Our Quality Standard
Diamonds & Gemstones
No two diamonds or gemstones are the same — and you can’t judge their beauty by the 4Cs alone.
We hand-pick every stone for its real-life beauty: how it catches the light, how clean the cut is, and how it looks when worn. Sometimes a diamond with “perfect” grades on paper won’t actually sparkle the way it should.
What we look for:
- A bright, balanced cut that makes the diamond shine
- Minimal bowtie or windowing in fancy shapes
- Natural beauty, not just a number on a report
Whether it’s a lab-grown or natural, we personally inspect each one to make sure it’s the right fit for your design and your budget.
Craftmanship
With over 48 years of experience behind us, we take quality seriously.
Our expert jeweller (aka Em’s Dad) doesn’t just make things look pretty — he builds them to last. Every piece is crafted with heirloom-level care, so it can be worn every day and passed down one day.
We’re technical about what we do — from the way a stone is set, to how thick the claws are, to making sure your ring won’t wear down, or loosen quickly over time.
Because beautiful doesn’t mean much if it’s not durable.
